Ashley has a background across a range of creative and technical disciplines across Electronic Engineering, TV Broadcasting, Retail Design & Advertising and Product Design Innovation. She is twice a winner of the Ideal Home Show’s Best New Concept, with ‘Footlume’ (formerly called Go_lightly), an EL film illuminating rug, and an innovative power saving domestic electrical distribution system called AllSocket, which was also a shortlisted finalist of the Dyson award.
She has a huge problem-solving appetite, with a major focus on practical and sustainable design.
The Conception of Thermoception
I walked into my mum’s newly renovated ‘granny annex’ in the middle on winter and immediately felt a gorgeous warm glow emanating from somewhere. I realised it wasn’t the expensive electric heater she had been using, but the lovely glass Infrared heating panel high on the wall that Brad was testing for his company’s latest electrically powered multi-residential development.
I was hooked right away as it fell into all the design principles of my product AllSocket; discrete, low consumption, and aesthetically pleasing. I am a strong disciple of the “Form Follows Function” principle of design and one of my design icons is Dieter Rams; products and processes that are practical, simple, and pleasurable.
Brad and I realised when talking about our respective latest projects that our principles and goals, whilst coming from very different backgrounds and industries, are the same, and our respective skillsets and disciplines are complimentary, so it made perfect sense to work together – and thus Thermoception was born!